Challenge

To align with its new premium positioning, the building required a comprehensive transformation. The objective was to translate a bold vision into a sophisticated interior concept, with a strong focus on materiality, superior craftsmanship, and a unified aesthetic across all communal areas.

Solution

In collaboration with architect Claudio Varone, the interior was redesigned to embody the Unitz Premium concept, commissioned by Kroonenberg Groep. By combining a meticulously curated palette of materials and finishes with high-end furniture, a refined and contemporary environment was cultivated. The social and meeting zones were thoughtfully structured to harmonize functionality with elegance, incorporating advanced acoustic solutions, such as Framery pods to ensure optimal focus and privacy.